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Dole.com

Official CPG Website

Website

  • Client: Dole
  • Role: Creative Director
  • Date: 2012

Simple, nutritious and delicious. Dole’s new online presence was not quite a rebranding of the massive company, but a return to it’s core principals. Flat architecture, simple navigation, natural photography, and a colorful modular system bring Dole the ability to adapt it’s multifaceted brand to changing times and needs. I lead the creative charge and designed the site for multiple screens.

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